APPLICATION SOFTWARE

Software powering today’s business and consumer applications. Application software often suffers from packaging overgrowth, where the features and bundles no longer make sense for today’s product and market.

Because SaaS applications vary so much in their use cases and end markets, we employ a variety of tools to arrive at the right pricing and packaging. Quant studies and customer interviews are often used to help us understand optimal bundles. By getting packaging correct, you can be sure that upselling customers will be easier and more successful.